Archive for April, 2010

A Tale of Two Companies:  Positive Corporate Image Attracts Top Talent

It was a dark and stormy economy, and all across the landscape companies competed to attract and retain the top producers who could turn around their numbers…
Here’s the story of how one company is leveraging their employer brand to grow revenue and staff in 2010, while another has unwittingly let income slip away with fleeing [...]

The Good, The Bad & The Ugly: How have the economy and cost cutting measures affected your employer brand?

Keeping a firm grip on every budget dollar continues to be crucial in the challenging business landscape of 2010. Until recent glimmers of improvement in the economy become a reliable upward trend, employers must produce more with fewer staff. Being part of a strong recovery will require three crucial accomplishments: retention of superior performers who [...]