Whether you are hiring new employees or measuring the performance of current employees, the key lies in the benchmark. But are you using the right benchmark?

Our research has shown that a company with a strong brand can exist with an average sales force. However, in a company with an unfamiliar brand, we find a strong sales force with specific behaviors, attitudes, and values that are continually driving them to superior sales performance.
A well-known brand will get you in the [...]